Search Engine Optimization (OuchCart)

Ouchcart is a leading online furniture and home décor brand in India, offering high-quality, stylish, and affordable products. They partnered with Yogrow Solutions Pvt. Ltd. to further enhance their organic reach, boost keyword rankings, and increase sales through SEO.

Challenges

When we started working with Ouchcart, they were already getting over 1,000 daily clicks from Google Search Console, but:

• Many high-potential keywords were stuck on page 2–3.

• Product category pages needed better on-page optimization.

• Competitors were aggressively building backlinks.

Our SEO Strategy

We implemented a performance-focused SEO plan, including:

1. Keyword Optimization – Targeted high-intent commercial keywords for furniture and décor products.

2. On-Page SEO – Improved meta titles, descriptions, image alt tags, and category descriptions.

3. Content Strategy – Created informative blogs and buying guides to capture long-tail searches.

4. Internal Linking – Enhanced navigation for better user experience and SEO crawl paths.

5. Backlink Building – Acquired high-authority links from home décor blogs, magazines, and niche sites.

Results After 3 Months

• Daily Clicks: Increased from ~1,000 to over 1,400+ clicks/day from Google Search Console.

• Keyword Rankings: 15+ commercial keywords moved to Google’s first page.

• Traffic Quality: Higher engagement and lower bounce rate from organic traffic.

• Sales Impact: Improved organic conversions due to better ranking product pages.

Conclusion

Within just 3 months, our targeted SEO efforts helped Ouchcart strengthen its rankings, increase organic traffic, and generate more sales without heavy ad spend.