Social Media Marketing Strategy: A Complete Guide

These days, social media marketing plays a crucial role in achieving online success for your brand or business. There are various social platforms where you can engage and influence your audience with a social media marketing plan. Here at Yogrow Solutions, you will find our Social Media Marketing Strategy that drives brand awareness & ROI.

Let me show you some evidence of the impact of social media strategy, based on data from Datareportal’s Global Social Media Statistics.   

• More than 5 billion people are active on social media platforms, which is 64% of the world’s population. 
• People are spending around 2 hours and 21 minutes every day on social media.
• Among all social media, YouTube is the one with the greatest number of active users. 
• People are using  6.8 social platforms each month. 

Let’s unpack more interesting fundamental aspects of social media strategy and social media marketing tips in this blog. 

What is a social media marketing strategy?

A social media strategy is a detailed plan that includes your social media goals and techniques to achieve them. There are many key indicators we use to measure performance. Marketing through social media should help drive a targeted audience to your brand and spread awareness.  

Benefits of Social Media Marketing Strategy 

To succeed in a social media marketing strategy, consistency plays a significant role, which is why if you run a successful social media campaign, you can achieve success in achieving a huge number of engagements for your post. Here are some benefits listed below to improve your business or brand.

• A social media marketing strategy provides a direction for all your social media activities.
• It improves brand awareness of your business and brand.
• A social media strategy provides social customer service and support whenever you need.
• Social media digital marketing strategy increases targeting audiences according to different social media platforms. 
• Enhance the website traffic. 
• Through social media marketing, you achieve better quality leads.
•  Social media offers social commerce and shoppable posts.
• On social media, you can promote your content that could go viral. 

Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now .
                                                             – Mark Zuckerberg, Co-founder and CEO of Facebook 

Social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage.
                                                            –  Amy Jo Martin, Founder and CEO of Digital Royalty

There is a big impact of social media on your brand if you plan a strategy and follow social media marketing tips. In case you need agency support, you can connect with Yogrow Solutions.   

How to Create a Social Media Strategy?

Once you understand the importance of social media strategy. Let’s dive into the procedure for how to build a successful social media strategy. Here are 7 steps mentioned below-

1. Set goals for your business
2. Research your audience 
3. Research your competitors 
4. Choose your social platforms 
5. Plan your content 
6. Manage and engage your community 
7. Grow your following

Set goals for your business

Take your time understanding and explaining your goals, as your whole strategy will depend on it. Ensure you know what you want from your business and have a good understanding of the audience. While setting your goals, define your key Performance Indicators(KPIs) to get an idea of which social media is important. These metrics involve the monitoring of the likes, shares or comments, etc. It is essential to set metrics for each social media platform you use. Some examples are here-

Facebook	Reach, engagement, and impression
Instagram	Interactions, profile visits, and story discovery
X	Follower count, shares, and link clicks may reveal insights.

Research your audience 

To succeed on social media platforms, you must understand your audience. Try to figure out what people want. Your goal is to spread awareness about your brand or product in positive ways. Here are some points to research on your audience mentioned below-

•  Through online surveys, you can understand what people want.
• You can go for interviews with customers.
• Setting up a focus group.
• You can create polls on your social media platforms like X, LinkedIn, or Threads.  
• You can directly ask for opinions and feedback through WhatsApp.  
• You can use tools such as  BuzzSumo, SparkToro, or Followerwonk for social listening.

Research  your competitors

It’s a crucial part of social media strategies as it helps to find out what your competitors are doing on their social sites. Here are some tips to find out these insights-

• Check how many social platforms your competitors are using.
• The way they message- tone and voice.
• Find out the target audience by platform.
• Their branding that how they use their brand or style guide?
• Content and the formats they use.
• The social media campaign types they use, including the company news, polls, and promoting gated content etc.
• Frequency of social posts.
• The way they interact with customers.
• Use of influencers 
• Option for social commerce  

Once you understand your competitors, it becomes easier to get a direction to approach your customers.

Choose your social platforms

It’s essential to be more aware of your social platform, as not all social platforms will suit your brand or business. This is your responsibility to choose the right social media platform that can help you get what you want for your business. Let’s see how you can narrow down your decision to choose the right social platform. 

Some popular social platforms are: 

• Facebook
• Instagram 
• LinkedIn
• Pinterest
• YouTube

Facebook 

Facebook is the oldest social media platform and offers a targeted way to interact with your audience. This platform provides Facebook Live to connect with people through videos. You can run ads through Facebook. 

Instagram 

Instagram is a perfect platform to connect with a younger audience, as it is gaining popularity among young people. Through this app, you can sell your products and connect with influencers throughout the world. You can use carousel posts to promote your brand, products, or business.

LinkedIn  

It is a platform for marketing B2B businesses and also provides opportunities for B2C. You can use this social site for blogs, whitepapers, eBooks, and industry-related content. You can use audio and video content on LinkedIn.     

X

This app has changed dramatically over the past few years, and it has faced many controversies, such as boycotts by big advertisers. This social media platform encourages timely and relevant content. You can use this platform as a customer service channel for your brand or business, as hashtags on this app allow you to find trending content. 

Pinterest 

This platform is all about discoveries. Pinterest helps people get inspired by images and videos. People are using this social site to showcase their home decor, cooking, dressing, crafting, etc. On this app, you can easily use this platform to attract an audience via video and images.   

YouTube 

Everyone is using this platform, from kids to adults, and in 2025, YouTube is in the top spot as the most popular social platform based on users. You can grow your YouTube channel to connect with customers in a very informative way. You can use this platform if your brand or business creates a lot of videos, particularly how-to or tutorial videos.  

Plan your content 

After selecting the right social platform, it’s time to think about your content to approach your targeted audience. These days, short-form video content is getting popular, so people can get all the information in a few seconds. So, try to provide informative content to your audience. Here are the points to keep in mind while creating content for your brand, according to Mark Pollard, Author and CEO of Sweathead, in a recent. DMI webinar on social media strategy.

• A brand takes time and money to develop.
• Too many messages dilute your brand.
• Emotions help to build brands.
•  Fame makes brands.
• Brand assets stay in the memory, such as logos, characters, colour, slogans, and fonts.
• Natural content beats staged content.
• Celebrities are not always effective. 
• Creative contents drive profits.
• Most people ignore more ads. 
• Create a tone for your pages.
• Create content themes or content buckets.
• Create a content calendar.
• Schedule your content.

Manage and engage your community

You can create communities on social media platforms to engage with your audience. Communities are the best way to increase your brand awareness among people. Communities can generate leads, but they need nurturing, so do your best in building and growing a community. It can be a very responsive job, so whenever you get customer comments, queries then be quick to reply to them. Sometimes customers come with complaints and negative reviews, but you need not panic about the situation.

Grow your following

If you don’t have social media followers, then no use in having social media platforms. There are two ways to increase your followers: Organically or through Paid advertising. For the organic audience, you will have to create content as it plays a crucial role in it.  By using paid advertising, you can target a group of users by adding a budget. 

What Makes a Good Social Media Post?

It is easy to create posts on social media platforms, but good content is all you need to engage with your audiences. Here are some points to ensure you are making good posts-

• Monitor your content performance.
• Optimize your content.
• Think about new angles for content.
• A/B test content.
• Track your KPIs. 

Conclusion 

We have explained a lot about the social media marketing strategy, including what social media marketing strategy, the benefits, and the process to create a social media strategy. We discussed some useful social platforms and uses, such as Facebook, Instagram, X, LinkedIn, YouTube, and Pinterest. Hopefully, this blog helped you a lot with social media marketing and developed some social content strategies. Social media promotions help grow your brand or business and connect you with your audience.